TATA Glide: An Urban Delivery Vehicle
Market Research
How are small businesses coping with logistics in congested cities like Pune? I discovered delivery wasn’t just about transport; it was deeply linked to how businesses scale, sustain, and reach customers efficiently.
The storyboard follows Ram, a local apparel store owner in Pune, as he faces challenges delivering orders. He battles heavy traffic, delays, and narrow lanes, slowing him down and affecting his productivity. Despite these obstacles, Ram is determined to scale his business, highlighting the need for a more efficient delivery solution.
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PACKAGE
Hub Motors
The vehicle's package is designed to comfortably fit 95th percentile Indian male, providing ample space for both occupant and luggage.
Vehicle Dimensions: 1600 X 3200 X 1600 mm
Battery
Mobility with Flexibility
Modular cargo allows users to easily switch between delivery cargo and a pop-up store.
Delivery Scenario
Glide's compact design allows it to access even the narrowest of lanes
Pop-up Store Scenario
Users can easily customize the pop-up store with adjustable shelves and modular displays, adapting it to showcase a variety of products and create a unique customer experience.
Interior Details
Interior Design
Interiors that can adapt to the users needs and preferences. It reflects a balance between functionality and innovation, creating a space that caters to the diverse needs of urban delivery personnel.
Features
Driver-Centric Layout
Modular Cargo Space
Seamless Cargo Access
Safety Enhancements
